
The objectives of this study will be to understand the role of cultural and managerial inadequacies in the disruption of the effective application of business intelligence strategies at Hewlett Packard. Managerial and cultural problems are some of the significant impediments towards effective big data and analytics in organizations such as Hewlett Packard (HP). The primary aim of this research is to develop an understanding of some of the primary problems associated with business intelligence functions in organizations as in the case of Hewlett Packard (HP). In essence, effective business intelligence platforms and strategies lead to fact-oriented decision-making and an accurate understanding of problems provided by the information in the organization.

In essence, business intelligence is formed around the assumption of collection and analysis of data, both internally and externally, to develop the appropriate knowledge and value necessary for the organization to achieve its strategic goals and objectives. Some analysts claim that information technology is poorly managed as compared to other peer functions in enterprises such as supply chain management, human resource and research and new product development. In the past decades, entities have undertaken varied initiatives in enhancing intelligence and decision-making capabilities by investments in business and information technology projects.

The paper "Business Intelligence Strategy - HP" is a perfect example of a business case study.
